One of the most challenging jobs I've ever faced. It all started with 7 days in a row of intense and fun meetings, using the sprint design method, carried out by Croma.
I had the pleasure of being invited to collaborate with a brand new logo and visual identity, together with an amazing team, where the client himself be part of it. From the president to the top of marketing. The result is there. A younger and digital Casas Bahia that does not lose its exclusive look at the home of each Brazilian, understanding that each one is unique.
Visual System
The construction of Casas Bahia's visual system took advantage of a graphic element that already owned the brand, its combination of red and blue following a basic 1/3 proportional rule. This was the key element for the creative unfolding of our Visual Identity. It's versatile and flexible, functional and practical. And it can be explored in different formats and placements. In a simple and powerful way, it builds communication with personality, through a new look at digital media. Attracting a younger audience without ceasing to relate to its old customers, understanding that each House is unique and that each individual is unique. Come with us!
Contact us
Fill out the inquire form or choose an option below.
%402x%20(1).svg){kind=icon}
%402x%20(1).svg){kind=icon}
